Vital Magazine
Open website in new tab![Screenshot of an article on Vital Magazine](/assets/img/work/vital-article-tablet.jpg)
I leaped at the opportunity to design & construct Vital Magazine's inaugural online home. Begun by two brilliant and caring friends, it's a gem of well-considered, worth-your-time writing.
![Logomark for Vital Magazine](/assets/img/work/vital-logo.png)
![Screenshot of Vital Magazine webpage](/assets/img/work/vital-home.jpg)
The details are, of course, vital to making such an identity feel special but not precious. With a few precise alterations, I turned stock Bodoni into a sophisticated custom wordmark for the masthead.
![Before & after logo details](/assets/img/work/vital-comparison.png)
![Letter V from Vital Magazine logomark](/assets/img/work/vital-initial.png)
![Screenshot of Vital Magazine favicon](/assets/img/work/vital-favicon.png)
I built a private ad-serving system for the site, allowing the authors to roll their own ads and avoid the relatively content-uncontrolled unpredictability of third-party networks.
Careful type and design choices, applied to a mostly-prefab template, achieved just the right balance of project cost, future-proofing, and ready-at-launch functionality.
![Screenshot of Vital Magazine on a mobile device](/assets/img/work/vital-mobile.jpg)